Is Starbucks' New Instant Part of It's China Strategy?
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Posted by Steph on Sunday in Caffeinated | Short Link
OK…here’s my thinking: 1) Starbucks has been importing coffee from Yunnan, China. It gets roasted in the states, and then shipped back to China to be brewed as ‘South of the Clouds’ coffee. 2) Chinese coffee has a reputation – a bad one. Considered an inferior product of poor quality, it is used mostly for [...]
If You Can Boil Water…
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Posted by Steph on Tuesday in Coffee Brewing | Short Link
Coffee should be brewed for 4 1/2 to 5 minutes using a ratio of 55 grams of ground coffee per liter of filtered water (195-205°F). It is convenient to use 2 tablespoons of coffee per 6 ounces of filtered water. Filtered water and spring water are recommended. Tap water can impart off-flavors to the coffee, [...]
